Selling your home in the Orlando area? One of the most important decisions you’ll make is how to price it. Price it too high, and your home may sit on the market. Price it too low, and you could leave money on the table. The key is finding that sweet spot—where your home sells quickly and at a price that reflects its true value.
Here’s how to price your home right in today’s Central Florida market.
Start with a Comparative Market Analysis (CMA)
A Comparative Market Analysis, or CMA, looks at similar homes that have recently sold in your neighborhood. A real estate agent will review homes that match yours in size, condition, location, and features. This gives you a realistic picture of what buyers are paying—and what they’re not.
A CMA will show:
– What nearby homes sold for
– How long they were on the market
– What features added or lowered value
– The difference between list price and sale price
Understand Your Local Market
Orlando’s housing market varies by neighborhood. What sells quickly in Lake Nona might sit longer in other areas. Some zip codes are hotter than others. Your real estate agent will help you understand whether you’re in a seller’s, buyer’s, or balanced market—and that will affect your pricing strategy.
In a seller’s market (low inventory, high demand), you can price at or slightly above market value. In a buyer’s market (more inventory, slower sales), you may need to be more competitive.
Consider Home Condition and Upgrades
A well-maintained home will always sell faster—and often for more. If you’ve made upgrades like a new roof, modern kitchen, or energy-efficient appliances, those improvements can boost your price.
But be careful: not every upgrade adds dollar-for-dollar value. A swimming pool, for example, might attract some buyers and turn off others. Stick to practical updates that improve the look and function of your home.
Think Like a Buyer
When setting your price, think about how buyers search for homes online. Many use price brackets like $350,000–$400,000. If you price your home at $405,000, you might miss a large group of potential buyers searching below that range. Strategic pricing—like $399,900—can help your home appear in more searches and drive more traffic.
Don’t Chase the Market
It’s tempting to start high and lower the price later. But homes that sit on the market too long can become stale. Buyers start wondering what’s wrong with the property. Often, it’s just overpriced. Starting with a strong, realistic price helps you sell faster—and sometimes for more—because it attracts serious buyers early.
Be Open to Adjustments
If your home isn’t getting showings or offers, it’s time to adjust. The first two weeks on the market are critical. If buyers aren’t responding, the market is telling you something. It’s better to make a small price correction early than let the home linger and require a big cut later.
Partner with a Local Expert
A local real estate agent understands the Orlando market inside and out. They’ll know which upgrades matter, how to position your home, and how to interpret buyer behavior. Pricing your home right is both a science and an art—and a good agent makes all the difference.
Get the Price Right the First Time
Pricing your home correctly from the start saves time, reduces stress, and increases your chances of a successful sale. The Orlando real estate market is competitive, and buyers are savvy. With the right strategy, your home can stand out and sell on your terms.
At Megan Dowdy Realty, we specialize in helping Central Florida homeowners price their properties with confidence. Let’s work together to find the right number and the right buyers. Contact us today or message us on Facebook. We’re here to help.
